Health Care 365: Health Streak
OVERVIEW
About the Project
HealthStreaks is a streak and reward-based program that invites regular interaction with the HealthCare365 platform. Prompted by regular email notifications, users will collect points by regularly updating their health information which then will count towards rewards that the user can collect after a certain period. This allows regular interaction from the user while also making sure they are healthy and updated with their medical history.
My Role:
User Research, Prototyping,
Duration:
January 19 - April 19
Sector
Hospitals
Design and develop a web-based personal health record (PHR) application that:
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Provides a clear onboarding experience for new users
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Invites regular interaction (ex. gamification)
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Makes regular use of the platform clear and efficient
Company Objective
Diagnosis & Recommendation
The main goal of our project was to create an experience for the users in which they will come back to the platform while simultaneously taking care of their health. From the three company objectives we were given, we chose to focus on “Invite Regular Interaction such as Gamification”
DESIGN PROCESS
Empathize
At the empathize stage we got familiar with the client and the audience we are helping out, which was senior citizens.
Define
We constructed a point of view that is based on the user's needs and insights.
Ideate
In this stage we brainstormed and came up with many solutions, choosing an idea was very tough as we had many ideas for the company objective such as GPS scavenger hunt, Virtual currency Subscriptions, and many more. Introducing the idea of Streaks; it is a point system on the Health360 website, it is a method to bring the users back to the platform to update their health information.
DESIGN GOAL
Reframing the problem
How might we obtain and invite regular interaction with the HealthCare 365 platform so people organize and update all reports in a simple way?
RESEARCH
Understanding the User
In our research, we conducted interviews with family members as it helped us better understand our loved ones and generated personas from them which we used in the ideation phase. We also interviewed a game design student to further our research who gave us additional information about streaks.
USER PERSONA
Website Questions
Used every 2 weeks:
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How are you feeling?
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👍
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👎- tell us why
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Appointment Information
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YES: takes the user to a checklist
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NO: next question
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Any Goals for the next 2 weeks?
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Any new information you need to add?
Used for every 2 months:
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Any upcoming or past appointments in the past week?
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YES or NO
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Any new medications?
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YES or NO
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Any new medical conditions?
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YES or NO
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And new allergies?
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YES or NO
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Any new information you need to add?
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YES or NO
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REWARDS
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Get 20% off on regular priced private labels products at any Rexall stores in Canada
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Air Miles Rewards- 25% off on their next Budget rental (Special one-way rates)
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Roadside assistance for 99.95/year- 4 services and 40$ in gas coupons
REWARD BADGE
Bronze - 3 Rewards Earned
Silver - 6 Rewards Earned
Gold - 9 Rewards Earned
EMAIL NOTIFICATION
Healthcare 365 Email Outline
Streaks Initiation Email
Streaks Update Email
A
SERVICE DESIGN CYCLE
B
C
Enter
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The user logging onto health 360 and completing the streaks
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With the Email that was sent to their email
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The initial login is very crucial
Experience
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The experience that the user has while completing the streaks
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Using the platform
Exit
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When the user has nothing to add to the streaks they would exit the cycle
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But how do we attract the users back onto the service to keep their information updated?
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(STREAKS)
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Extend
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The streaks are an extending feature in this service cycle because when people log in to the service a streak is counted and once it is accumulated they can collect a reward.
Entice
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The reward is what is going to keep users coming back and to collect their “points” when they are also filling out important health information.
SERVICE DESIGN BLUEPRINT
WEBSITE WIREFRAME
FUTURE DESIGN IDEAS
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Text message alert
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Questions specifically tailored for each user based on smart learning
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Wearables
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Streaks to complete certain goals the user has
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Personalized Reminders for things like medication, physical goals, and appointments